Don’t know if anyone has seen the latest Make Up Forver ad? Those in the UK probably most certainly not as we don’t have this brand about!

Anyway, the brand are claiming first dibs at the first ever non photoshopped advert.

It’s for their infamous HD foundation (which is really rather good), and features a model about to take her own cam photo…tag line reads:

“you’re looking at the first unretouched make up ad”

Interesting that in this day and age it’s actually a BIG THING to proclaim that you didn’t photoshop your ad campaign to within an inch of it’s life…

Hmmm *ponders*

What are your thoughts on this ad campaign? Leave a comment and let me know!

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